My $1B market is bigger than yours

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Hamster in a wheel

When I stepped into my second consecutive Starbuck’s to meet Nir Eyal at the end of a long day, my brain was squishy.  The hamster in there was just sitting on his wheel, biding his time.  But from the moment Nir opened his mouth, the ideas flowed out and forced me to think and reconsider… Read more »

Build an ugly, unsafe product

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Oil drums

If you’re targeting mass consumers with a new technology*, then scrap together something useful.  Solve an obvious problem in a smart way that’s never been done before.  Or find a subtle problem and be the first to solve it.  We don’t mind jumping a few hurdles.  It’s all right if you give us Courier font… Read more »