Founders don’t spend enough time examining pricing. They’re too busy working on more important issues such as releasing version 2.0 and raising enough capital to keep the doors open. Brilliant entrepreneurs who build useful products generate substantial value, but in order to capture this value, they must implement rational pricing strategies. If you’re one of… Read more »
You wouldn’t think there’d be much of a difference between natural vanilla and vanilla bean ice cream, but for some reason, parties are more exciting when the host rips out the Haagen-Dazs with the little black specks. Freemium models are like vanilla ice cream, most of the time we lump them together and consider them… Read more »
Connecticut is famous for a long stretch of congested highway that’s perpetually under construction. Anyone from Rhode Island who takes a holiday weekend in New York drives through Connecticut unless he or she is seeking the fall foliage of western Massachusetts – or is otherwise directionally challenged. So how many Rhode Islanders visit New York… Read more »
When I stepped into my second consecutive Starbuck’s to meet Nir Eyal at the end of a long day, my brain was squishy. The hamster in there was just sitting on his wheel, biding his time. But from the moment Nir opened his mouth, the ideas flowed out and forced me to think and reconsider… Read more »
Fishing on Ashumet Pond is one of the most relaxing things in the world. But good luck catching anything! Unless you’re Kevin. Kevin loves fish, he wears fish shirts, he puts fish bumper stickers on his car. Kevin researches whether a surplus of carbon dioxide causes cataracts in fish. And Kevin catches fish whenever he… Read more »
With these two words… I don’t know what to do. If you’re Peter: I’ll check my email. The basketball coach: I’ll prepare for wind sprints. My mother: I’ll get off the couch. If we’re on a first date, I’ll just look at you funny. Context + ‘Get Started’ = Start Task. No Context + ‘Get… Read more »
If you’re targeting mass consumers with a new technology*, then scrap together something useful. Solve an obvious problem in a smart way that’s never been done before. Or find a subtle problem and be the first to solve it. We don’t mind jumping a few hurdles. It’s all right if you give us Courier font… Read more »
What a TAM! If you’re an entrepreneur who’s tried to raise funds, or you’ve even glanced at an article about market sizing, then you’ve probably been asked to think about the size of your total addressable market. How much money each year (from now through 2017…) will be spent on products or services in your… Read more »
Remember supply and demand curves from Economics 101? Toss them out the window. If your revolutionary new mobile video sharing service is unlike anything the world has ever seen, then how can your customers possibly assign value? If you’re magically bringing back family photos from the graveyard of broken hard drives, how can anyone possibly… Read more »
A man walks into a bar and sits tentatively at a stool in the corner. The barkeep notices the man’s SoLoMo.co shirt (something like that) so he offers to redesign the newcomer’s website. But the man kindly refuses the barkeep’s offer. Having noticed white scuffs on the man’s shiny black loafers, the barkeep offers him… Read more »
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